I noticed that back in 2011 you started your own label and now you are officially signed to Warner Brothers. This has been quite the year for Phora with his Youtube success shooting through the roof. We are getting a lot of little things in motion, the pre-orders have been great, the singles we have dropped from the album have done really well. They are such an artist friendly label, they are such a dope label, they aren't this label where they think of all of this crazy shit like shelves and bad publicity, they are always vouching for their artists. I actually put it on my upcoming album because it is one of my favorite songs I have ever written.
Be able to feel and understand what I'm going through. I felt like this beat, the vocals inside it, and just the overall production was so powerful that I had to bring something just as powerful to help bring it to life. I feel like to compare anyone's music to those songs, you are gonna have to look at the top. Be sure to check out Phora's debut album on Warner Brothers coming on August, 18 and you can still catch him in your city on tour. We are working on little things that I have never really been able to grasp on my own.
At the stroke of midnight, Phora finally released his first project under Warner Bros on. Fight for what you believe in. I have never experienced anything like it. When I first heard the beat in 2015, I felt like I didn't have the right words for it. These are some huge numbers and that can only mean that a tour is in sight. Can you talk a little bit about the transition from being independent to being on a major label? Warner Brothers was just the right place for me. I wrote it at like five in the morning and ended up finishing it at like six p.
I know my music isn't for everyone. I want you to listen to this album and be able to relate to it. I wrote it in 2016 and finalized it, mixed it, mastered it, everything myself in 2017. Purchase tickets and you can pre-order the album. I honestly wasn't expecting so much love and energy out here for my music since this was my first time out here but I loved it.
With your debut album Yours Truly Forever coming out on August 18, how has the feedback been so far as far as pre-orders or just hype for the album in general? It is a super long story man but basically Yours Truly Records is still in full effect. Not only has the feedback from the fans been amazing but also on the industry side of things. Nice man, so enough about the tour. There's so much hate and anger in this world today. How was Indy looking compared to some of the other cities you have performed in? I just feel like it was the right move for me and that they provided the right resources for me and the vibe was just right. It needs to be the right thing and I ended up going through a lot of personal things that helped me find the right words to say. When I was writing it, I felt that this time right now in my life, this is powerful for me.
This song has so much passion and meaning behind it so can you walk me through how it was to make it? But the deal with Warner Brothers just felt so right for me. Every music video he has released has been viewed over one million times. . We are maneuvering through this music thing as a team professionally. . .
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