The average age of a female customer was 43 years old, with a range of 20 years old to 78 years old. Although there were also savings in the research and development and the marketing department of the company, however, the administrative costs had increased significantly more than they were budgeted. The case can serve as vehicle to discuss important themes such as technology and business strategy, invention and innovation, bringing technology to market and profiting from innovation. What types of information systems and business functions are described in this case? Table F: Marital Status Marital Status Married 61 Single 9 23 84 16 Interpretation: The gender based frequency distribution shows that married people, in all, dominated buying at Pelican Stores compared to singles. Table G: Age range Age Range 30 years — 49 years 50 years — 69 years 70 years and above 42 19 21 63 23 In this frequency distribution we notice that 63% of all customers were in the age roof of 30 — 49 years a prime income earning group , while the over 70 age group held only 4% of business. This shows that customers receiving the promotional discount spent more money on average than the regular customers at Pelican Stores. Table C: Quantity of items Range of Quantity Promotional customers Regular Customer 1 -3 items 4 — 7 items 8- 10 items Above 10 items Total 70 39 2 27 66 3 27 In this frequency distribution, we see that 66% of customers bought one to three items and 26% of customer bought four to six items.
No , because lacking on some aspects on technical knowledge cant bankrupt or destroy a company as long she have a guts to face and accepts failures 4. The key variables In the data set In relation to Pelican stores understanding their customer profile would be: a Customer type b Net sales range c Quantity of items d Method of payment e Gender f Marital status g Age range Table A: Frequency distribution for Customer type Customer type Frequency Or Percentage Number of customers Promotional Regular Total 70 100 Interpretation: Customer type frequency distribution shows a strong trend towards promotional customers, meaning that during the sales period there were more customers who were invited through the promotional offer compared to regular customers. During this period, the Japanese economy suffered from both a credit crunch and a liquidity trap. The customer profile we have created has come from the data analysis below 1-4. The designing of a car was a difficult undertaking as numerous factors had to be taken into account for example the Powertrain which consists of the engine, transmission and various other complementary parts that needed to be considered by designing a car. These victims will be put in a lifetime of debt.
Since the unexpected death of the founder a few years back it has been facing many challenges and unanticipated changes. Wal-Mart Short Case Analysis I. We will discuss the following: 1. Was Elio's technology strategy aligned with the requirements for a successful entry into the automotive market? What were Apples competitive advantages? In the Beginning they succeeded because they produced the first. Can higher management do anything to help Roberts make the transitions to greater responsibility? Descriptive statistics on net sales and descriptive statistics on net sales by various classifications of customers. In order to maintain a Credit Card one needs to make sure they are up to date with their payments and they never spend all of the money on the card. Because the promotional coupons were not sent to regular Pelican Stores customers, management considers the sales made to people presenting the promotional coupons as sales it would not otherwise make.
The customers are now knowing Pelican Stores. The top level management feels that its decision. Data collected for a sample of 100 in-store credit card transactions at Pelican Stores during one day while the promotion was running are contained in the file named Pelican Stores. Customers showed to be susceptible to promotional advertising, and have a strong propensity for coupon usage. Harrison-Keyes is a global publisher of. For that matter, 69% of customers are using their proprietary card.
Some decisions are changed when concerned workers became aggressive. Words: 470 — Pages: 2. However, if he still decides to sell the product, then a low cost strategy is preferred. Descriptive statistics concerning the relationship between age and net sales. This is just a sample partial case solution. These descriptive statistics such as the relationship between net sales and descriptive statistics on net sales by various classifications of customers, as well as the descriptive statistics concerning the relationship between age and net sales can help us further understand our target audience and ultimately boost total sales for Pelican Department Stores.
Please place the order on the website to order your own originally done case solution. This chart shows what age group the promotional campaign at Pelican Stores attracted and this information could be used for other promotional campaigns. Most of the customers are married. The credit cards companies and banks offers different benefits like cash back and rewards points from usage of credit cards. Most of the variables shown in Table 3. Married customers are more in number than unmarried customers.
The demand of credit cards suggest wide offering. Clover is a well-known issuer of capital in domestic markets and a large number of analysts 16 follow the firm. Clover Machines Case: Dabbling in International Markets? The data collected from the sale represents a sample of 100 in- store credit card transactions from promotional and regular customers, customers who made a purchase using the discount coupon or not. The manufacturing manager will have to place a strong argument for the increase in cost. These workers worked in 25 different departments under the control of 25 supervisors and 10 managers.
It is a clear fact that we need cash or credit to purchase items such as food, clothing, to pay bills, as well as buy gas for our daily travels. Randy unlocks the case and hands Lee the rifle he wanted to see. Bob Stiller took what he knew, and what he liked, and created Green Mountain Coffee. Copyright © 1991 case 291-051. An open system is a system which continuously interacts with its surrounding environment. The customers with the highest amount f net sales are promotional customers ranging in age from 30-55. .
The issuer of the card creates a revolving account and grants a line of credit to the consumer or the user from which the user can borrow money for payment to a merchant or as a cash advance to the user. Descriptive statistics on the relationship between discount amount and sales for those customers responding to the promotion. According to Tim Chen, the author of American Household Credit Card Debt, an article published in the year… 599 Words 3 Pages Names: Marielisa Mata Marlenne Ruiz Case Study 1 Pelican Stores 1. This corresponds to 88% of promotional customers ended up buying multiple quantities. This resulted in lower contribution margin and gross margins for both the businesses. Each creamy creation was made start to finish by one of the high school or college students working behind the marble counter. This case study discusses the start-up, origins and strategic options facing an innovative set up and start up in automotive market and in the seat design.
This shows that customers receiving the promotional discount spent more money on average than. This paper will discuss the present barriers to effective communication, non-defensive feedback from employee and customer surveys to senior executives, examples of supportive communication, and a communication strategy for communicating survey results to the remainder of the company. Case Study Analysis Introduction In 2008 Apple Company change its name to Apple Inc. Alternatively there were more people in the age group 50 — 69 years from promotional customer group than the regular customer that purchased items from Pelican Stores. Pelican Store recently ran a promotion where discount coupons were sent to customers of other National Clothing stores.